We Missed Leeroy Jenkins Day, But We Thought We Should Celebrate Anyway

Screen cap from Leeroy Jenkins raid.

On March 11, 2005, a gamer named Leeroy Jenkins made internet history by trolling his guild by impulsively jumping into a raid and screwing everyone else over.

Here’s the video:

It’s all fake but IDGAF. It’s still funny.

Interestingly, the creator of the video released the first take in an effort to support the fight for Net Neutrality, an issue I take very seriously.  (Did you see the Senate voted to overturn the FCC’s Net Neutrality repeal?)

Leeroy Jenkins Day is officially May 11, but the team here at Rainbow Road was so busy getting our shit together (and playing Fortnite) that we didn’t even notice. To me, it would be like forgetting my mom’s birthday… I feel shitty about it because it means so much to me.

Anyway, I was playing Fortnite the other night with a couple of people I sorta know and a rando. It was down to our squad and we watched as it dropped off to four, three and then two others, sparring for glory.

The rando on our team got verrrry excited and started saying, “I’m going in! I’m going in!” and raced to the other fort, leaving us all behind.

Suddenly, someone on the mic shouts, “LEEEEEEEEEROY JENNNNNNNNKINS!!!!!” as the rando goes in for the kill.

I keep laughing about it so I thought I should share it with you, too.


Introducing Platformer Marketing: What We Do And Why It Matters

Person with hands on video game controller while playing game.
We’re Platformer Marketing, and it’s a pleasure to meet you!

As an industry, gaming has grown more popular than ever. Nearly all of us have connections to games. This includes hardcore WoW fans to casual gamers playing Candy Crush on their mobile phones.

As the industry continues to grow, we wanted to do something different. We built Platformer as an agency exclusively dedicated to supporting gamers. But quite frankly, it’s not about the marketing… it’s about getting to produce our own content that showcases gamers and gaming enthusiasts. And, it’s about helping them produce content so they can grow their own brands.

Want to learn more? Contact me at wmeers@gmail.com to learn how you can get involved.